Blog

Each month, our blog features industry experts that delve into the Enterprise Software and startup topics that matter most to our community of L-SPARK innovators.

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Q&A with Aaron Ross: Nailing a Niche, Outbound Sales & More Advice for Startups

Aaron Ross is the author of Predictable Revenue, often termed the ‘Sales Bible of Silicon Valley.’ His recent book From Impossible to Inevitable (co-written with Jason Lemkin) primes companies to achieve hyper growth.

How to Build your SaaS Company’s Brand

Will Fraser, CEO and co-founder of Referral SaaSquatch discusses the human side of brand building and more in this latest SaaS Conversations.

Scaling and R&D in a SaaS Company

CEO of Martello Technologies Bruce Linton discusses scaling sustainably and executing a successful R&D strategy within a SaaS company.

Angel Investor and Entrepreneur Tom Williams Tells All: L-SPARK Event

Tom Williams is an entrepreneur and one of Canada’s most active angel investors. Since last year, he’s raised a total of $7.7 million in funding for BetterCompany, a social platform where people anonymously discuss their work life. He got a jumpstart on his career - working for Apple when he was 15 and then managing Mike Milken and Larry Ellison’s VC fund at 20. Now in his mid-30s, Tom is a seasoned pro in the startup industry. Here’s five lessons he shared aimed at entrepreneurs.

Damien Steel on Raising Venture Capital

Damien Steel, Managing Director of Canada’s largest-tech focused Venture Capital fund, OMERS Ventures, gave a candid talk about venture capital at a recent meetup held at Deloitte in Ottawa. Damien covered everything entrepreneurs yearn to know about venture capital but are too afraid to ask. Here are a few takeaways from the chat:

Planting the Seed: Attracting Your First Investment from an Angel Investor

L-SPARK’s Mentor blog series features expert advice for startups from our community of mentors and advisors. Our topic this week deals with approaching angel investors for funding. We asked Laurie Davis, an L-SPARK mentor, to share some of the insights he’s gained throughout the years as an angel investor in the tech industry.

3 Benefits to Leveraging a Channel Partner to Market your B2B Software

L-SPARK’s Founder Focus blog series highlights how the company founders in our Incubator and Accelerator programs deal with common issues and questions in relation to entrepreneurship and startups.

Scaling Your Startup Sustainably

L-SPARK’s Mentor blog series features expert advice for startups from our community of mentors and advisors. This week, Andrew Jackson, who has guided the growth of both private and public startups to large enterprises, talks about scaling a startup sustainably.

Preparing for an Exit Strategy

L-SPARK’s Mentor blog series features expert advice for startups from our community of mentors and advisors. This week’s entry on strategic exits comes from Tyler Nelson, a technology industry veteran with a history of leading corporate development strategies and raising money for early & growth stage companies. Following a career serving in executive leadership roles with BlackBerry ( TSX & NASDAQ IPO’s ), Bridgewater Systems ( TSX IPO ) and QNX Software ( acquired by Blackberry ), Tyler co-founded YOU.i Labs with Jason Flick, was co-founder and CEO of mobile marketing pioneer Adenyo Inc. ( acquired by Motricity ) and went on to co-found and lead Ackroo Inc. through to it’s TSX.V debut.

3 Steps to Validating a B2B Software Product

L-SPARK’s Founder Focus blog series highlights how the company founders in our Incubator and Accelerator programs deal with common issues and questions in relation to entrepreneurship and startups. This week, David Ker, President and CEO of ZINation, discusses the process the company went through to validate their ecommerce merchandising software platform.

4 Strategies When Scaling your Startup into an Established Company

L-SPARK is introducing a blog series featuring expert advice from our community of mentors and advisors. Each entry will provide expert advice for startup founders and entrepreneurs.